5 Magazine Ad Campaigns

This week I’m analyzing Magazine Ads, and wow, there were so many good ones to choose from! I decided to go international for you. Most of the ads I’m exposed to are from my home country of the US, so I really enjoyed spending some time on the adsofthewold.com site. Here is a selection of ads that really get their point across:

“Yes we can.”

Obama-yes we can

Link to Ad: http://www.adsoftheworld.com/collection/obama_in_advertising#showdelta=16

  • Firm: Ogilvy, South Africa
  • Company: Volkswagen
  • Title: Obama
  • Published: November 2010

Objective: The very simple ad states, “yes we can- 2008” at the top and “Small can be powerful. 118kW 1.4l TSI. Das Auto. Volkswagen” at the bottom. They are comparing the small but powerful Obama campaign slogan to the small but powerful VW car.

Target Market: South Africans who had followed the US presidential election of Barak Obama.

Action: Inspire trust. Invoke a sense of power and simplicity through comparing the short campaign slogan to the design of the VW.

Value Proposition: If a short but powerful slogan can win an election, just imagine the power of this small car.

 

“Come back another day.”

polar bear

Link to Ad: https://aef.com/ad-campaigns/polar-bear-3/

  • Firm: Scholz Friends Berlin GmbH, Berlin
  • Company: Zoo Berlin Zoo Card
  • Title: Polar Bear
  • Publish Date: 2007
  • Awards: Clio award 2007

Objective: Expand sales of season passes to the zoo by showing reasons a consumer might want a season’s pass zoo card.

Target Market: Adults, children, adults who have to comfort little children who have been disappointed in not seeing their favorite animal at the zoo.

Action: Buy a zoo card. It’s worth the cost when you can’t see everything in one day. Upgrade to a season pass and come any time you would like.

Value Proposition: If the polar bear or whatever favorite animal you came to see won’t come out on the day you go to the zoo, there is a good reason to get a zoo card. The consumer can always come back another day.

 

“Wild Night”

Valentine Bed

Link to Ad: https://www.adsoftheworld.com/collection/highlighted_valentines_day_ads#showdelta=31

  • Firm: Cheetham
  • Bell, Manchester, UKCompany: Dreams
  • Title: Bed
  • Publish Date: February 2015

Objective: Highlight one of the many reasons that someone might need to buy a new bed. Use humor and the thought of a recent Valentine tryst to convince the viewer that they too, might need a new bed.

Target Market: This ad particularly targeted couples, the day after Valentine’s day in 2015 to persuade them with humor that they need a new bed.

Action: Come buy a bed at Dream. They understand your predicament.

Value Proposition: It’s ok if your Valentine’s Day gets a little wild because Dream is having a sale the very next day!

 

“Just Fly There”

just fly there

Link to Ad: https://www.adsoftheworld.com/media/print/eurowings_just_fly_there_1

  • Firm: Lukas Lindemann Rosinski, Hamburg, Germany
  • Company: Eurowings
  • Title: Just Fly There
  • Air Date: October 2017

Objective: This is one of a series of four ads depicting someone on the beautiful blue water enjoying the scenery. The objective is to entice the viewer to want to “just fly there.”

Target Market: Young, working adults, with some vacation time and some disposable income.

Action: Use some of your time off and just go somewhere cool, wonderful, relaxing.

Value Proposition: Travel can be as easy as a little money and a plane ticket. The value is in the reminder to take time away and go to places the viewer has always dreamt of.

 

“Smart Kitchen & Bathroom”

smart kitchen

smart bathroom

Link to Ad: https://www.adsoftheworld.com/media/print/eon_eon_climasmart_kitchen

  • Firm: M&C Saatchi, Milan, Italy
  • Company: E.ON
  • Title: E.ON ClimaSmart – Kitchen & E.ON ClimaSmart – Bathroom
  • Publish Date: October 2017

Objective: These two ads show the problem of wasting energy in homes. ClimaSmart technology is their solution. They use: #wehatewaste

Target Market: Adult homeowners with some climate control problems within their homes.

Action: Look further than your car or recycling for your environmental impact. Energy in homes is a great place to start. Their tagline is, “A better climate starts from your home.”

Value Proposition: E.ON can help you reduce waste, better control the temp in your home, and help you have a better environmental impact.

 

**Cover Photo Credit: https://www.picxclicx.com/free-stock-photos-stack-of-magazines-12/ **

Author: blueridgemtntwinmama

Blue Ridge Mtn native. Trying to live my best life and achieve "good person" status. Wife to a freelance/self-publishing author, A.D. White, and mama to my cute, funny, and mischievous b/g twin babies. I also have a day job as an HR, OD, Engagement, and Leadership professional in the hospital & health care industry. I have an associate's degree in Art, a bachelor's degree in Ethics and Social Institutions, and a masters' degree in Entrepreneurship. I write about my gorgeous life in the Blue Ridge Mountains of western NC, raising twins, strengths-based leadership, and I even write about business and the entrepreneurial spirit sometimes. Dang, I love a good side hustle!

7 thoughts on “5 Magazine Ad Campaigns”

  1. Hey Nancy,

    The “Just Fly There” advertisement was an excellent advertisement! Visually it was very appealing to me. Eurowings and similar air line travel companies do really great at giving their audience a message that makes them want to act on that message. Keeping the audience’s attention is vital for a company to do well in their marketing efforts.

    The kitchen warming and bathroom glaciation advertisements were also visually appealing. They drew me into what the message was from the visuals and photo effects they used. The message was great in heightening the awareness of energy consumption within households. I haven’t heard of the advertising agency that made these advertisements but they definitely did an excellent job.

    Excellent post!

    Liked by 1 person

  2. Hi Nancy,
    Great choices this week. All of them are clever and engaging ads. My favorite if the Berlin Zoo. it got a chuckle out of me. We have had many experiences like that at the zoo with my kids, so very familiar. It is a great way to remind the consumer of the value of the season passes. I also liked the first one. it has a powerful message and the fact that the words are so small is a clever way to make the viewer focus harder on it. Nice job!

    Liked by 1 person

  3. Loving the Berlin Zoo card. So true. I can’t tell you how many times that happened when I took my kiddo to the zoo. The UK Company Dreams ad was hilarious. What a great way to attract buyers to a mattress ad. Most mattress company ads are not that interesting. This one is definitely genius! You picked a great selection that all had great visual impact and were memorable.

    Liked by 1 person

  4. WoW! I love all of these ads, I could not find any really good ads. Man you got lucky , I think my favorite is the Valentines day ad. Well maybe to ads because I liked the Just Fly there ad , she looks so relaxed and unstressed. This is Great work!

    Liked by 1 person

  5. Hey Nancy,
    Great job on your analysis. My favorite is the “Day after Valentines”. Funny and clever always appeals to me. I think it does for most people and that’s why it makes a great ad. Thank you for your post.

    Liked by 1 person

  6. Nancy,

    Great analyses! They helped me understand the ads that didn’t make sense to me at all. The VW one wasn’t really appealing at all, in fact, I almost skipped over it because I thought the picture hadn’t loaded or wasn’t going to load at all. The ‘Stop Kitchen Warming’ ads reminded me of the older Camel cigarette ads, if it weren’t for your analysis then I wouldn’t have known what their product was.

    Great job!
    Ashley

    Liked by 1 person

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