Ideal Client? AD White has 3

The purpose of this exercise for ENT 645- EntreprenurialMarketing is to understand your customer base. For AD White, it’s a matter of understanding three customer bases: e-book readers, paperback readers, and “buy local” enthusiasts. Watch the screencast for more detail.

Happy Independence Day!

Author: blueridgemtntwinmama

Blue Ridge Mtn native. Trying to live my best life and achieve "good person" status. Wife to a freelance/self-publishing author, A.D. White. I'm an HR & OD leader and my most fun title is "mama" to my cute, funny, and mischievous b/g twin babies. I also have a day job as an HR, OD, Engagement, and Leadership professional in the hospital & health care industry. I have an associate's degree in Art, a bachelor's degree in Ethics and Social Institutions, and a masters' degree in Entrepreneurship. I write about my gorgeous life in the Blue Ridge Mountains of western NC, raising twins, strengths-based leadership, and I even write about business and the entrepreneurial spirit sometimes. Dang, I love a good side hustle!

4 thoughts on “Ideal Client? AD White has 3”

  1. Very nice job. I think you have segmented it well. The buy local group income seems a bit high. I would think the average income in Asheville is much lower. I bet there are a lot of younger broker customers in Asheville that are huge art supporters. If the books are priced well I think you could get a much larger base simply based on the fact that his home base is Asheville. It is a cool town filled with cool people who love to support local! He is in a great position. The fact that his books are reasonably priced will help him expand this one market.

    Liked by 1 person

  2. Nancy,

    I’m amazed by what a good job you did. I would never have thought to use this topic in the way that you did. My favorite part is the Ebook price chart, very interesting!

    Liked by 1 person

  3. Hi Nancy!

    I appreciate your examples of ideal clients for your husband’s business. I like how you separated the three ideal clients based on demographic and geographic differences while deciding the best ways to market to them based on their psychological and behavior differences. In your opinion, do all three ideal clients offer the same amount of buying power?



    1. Kari,
      Thanks for the question. E-book readers in the genre are the largest demographic and have more buying power.


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