Testing, Testing, 1,2, 3

One of our assignments for class has been to write product assumptions. In that assignment I learned about minimum viable product (MVP). MVP is a proof of concept, the act of “getting something” out there. Some people go as far as defining it as 6-20 customers and most folks agree that by releasing an MVP, you give your company credibility. Yes, it’s important to get a product to market, but I wondered if there were some things companies shouldn’t do when launching a product.

Entrepreneur magazine is a trusty source for a lot of my research given they tailor content to start-ups and small business owners. Today wasn’t the day to let me down. Contributor Cory Levy wrote an article called, Starting Up Wrong: 6 Product Testing Mistakes You Need to Avoid. Spoiler alert, there are 6 things he says to avoid in this process and you’ll have to read the article for the details but here are the headlines:

  1. Letting Bias taint, the process
  2. Data problems
  3. Relying on technology to test
  4. Ignoring the competition
  5. Waiting to ‘sell’ until it’s built
  6. Leaving assumptions untested

While it’s important to get a minimally viable product to market, it’s also important to balance that with testing.

Author: blueridgemtntwinmama

Blue Ridge Mtn native. Trying to live my best life and achieve "good person" status. Wife to a freelance/self-publishing author, A.D. White, and mama to my cute, funny, and mischievous b/g twin babies. I also have a day job as an HR, OD, Engagement, and Leadership professional in the hospital & health care industry. I have an associate's degree in Art, a bachelor's degree in Ethics and Social Institutions, and a masters' degree in Entrepreneurship. I write about my gorgeous life in the Blue Ridge Mountains of western NC, raising twins, strengths-based leadership, and I even write about business and the entrepreneurial spirit sometimes. Dang, I love a good side hustle!

One thought on “Testing, Testing, 1,2, 3”

  1. Hi Nancy,
    Great post! I was intrigued enough to follow the link. Your blog is full of intrigue, I guess! I think the one that stands out to me is the data section, specifically the idea that you need to have a large enough sample of people that you would get the same data with a group 100 times the original size. Thanks for sharing!
    JOY

    Liked by 1 person

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